About

About ddintheindustry

I built this site because I’ve become super comfortable posting on Instagram. Too comfortable. I’ve dialled in my content to where it’s fun for me, promotional for brands, and informative for consumers — the ideal trifecta. When you hit a winning formula it’s time to have a bigger, badder container. Something more permanent. More me.

I’m the guy who’s been at every cannabis event in Vancouver for the last two and a half years — as a consumer, a volunteer, a paid industry professional, whatever the moment called for. I’m the guy who always jars his weed, who has a rolling tray in every room and a travel tray in his backpack. Ready to roll at the drop of a hat.

I love and respect the process(es), the growing, the packaging, the branding, the marketing, the rolling.  You can see that in the weapons grade grease monsters I post to my story. Certified Ball Knower. 

I come from a place where this plant wasn’t legal. That colours everything — my perspective, my enthusiasm, my gratitude. I’m simply grateful it’s legal here. Gratitude is the attitude. So I celebrate the plant in all its forms, and I want you to get a view into what life looks like when you live somewhere that lets weed flourish.

Cannabis Cup judge across four categories. Keyholder and retail professional with years on the Vancouver shop floor. Trusted dabtender. Event promoter and specialist. Sales representative and brand ambassador. Content creator with an audience that moves product. Former amateur radio host. Digital marketing background spanning SEO, Google Ads, and trade show management. @ddintheindustry has been reshared by brands, cited by peers, and recognized as a credible voice in the BC cannabis community.

Oh sorry — did you want me to pass this thing?